Financial Planning & Analysis (FP&A)
The planning, forecasting, and analysis of financial performance to support profitable and informed business decisions.
Financial Planning & Analysis focuses on understanding how a business makes money, how it is expected to perform in the future, and how decisions affect profitability.
While treasury ensures the company can meet its obligations in the short term, FP&A looks beyond cash availability and focuses on economic outcomes, margins, and long-term sustainability.
What we mean by “Financial Planning & Analysis”
FP&A is the function that translates business activity into forward-looking financial insight.
It connects historical data with assumptions about growth, costs, and operational changes to create budgets, forecasts, and scenarios. These are then used to evaluate decisions such as hiring, pricing, expansion, or investment.
FP&A does not manage payments or liquidity directly. Instead, it provides the financial logic and expectations that inform strategic and operational choices.
Who is this for?
This service is intended for companies that want clarity about profitability and future performance, not just a record of past results.
It is particularly relevant where growth, hiring, pricing, or investment decisions are being made without a clear financial framework.
Typical situations include:
Planning headcount growth or new roles
Evaluating pricing, margins, or cost structures
Preparing budgets and forecasts
Assessing the financial impact of strategic decisions
Who is this not for?
This service is not a good fit where decisions are purely short-term or where financial planning is intentionally informal.
It is also not intended for companies that only need bookkeeping or compliance reporting.
Typical situations include:
Businesses focused solely on near-term cash survival
Very early setups with no stable revenue model
Companies satisfied with retrospective financial reports only
What is done in practice
Financial model and planning structure
1
We build and maintain a financial structure that reflects how the business operates, including revenue streams, cost drivers, and key assumptions.
We prepare budgets and rolling forecasts that project revenues, costs, and profitability over time.
Budgeting and financial forecasting
2
We model different scenarios to understand how changes in growth, pricing, costs, or timing affect financial outcomes.
Scenario and sensitivity analysis
3
Performance analysis and variance tracking
4
We compare actual results against plans and analyze deviations to understand what is driving performance.
5
Decision support and financial insight
We translate financial data into clear insights to support decisions around hiring, pricing, investment, and prioritization.
Why it matters
Without structured financial planning, decisions are often made based on intuition or incomplete information. This can lead to over-hiring, under-pricing, or investments that look affordable short-term but weaken profitability over time.
FP&A reduces this risk by making financial consequences visible before decisions are executed. It provides a shared financial language for management and helps ensure that growth is not only possible, but economically sound.